The Gin Parlour

Adam came to us to provide the web design and build for his new eCommerce venture, The Gin Parlour. He’d already had the brand designed and some rough web mockups but he wanted some that really stood out as a unique website.

Having worked with Adam on a number of different projects over the last 6 years we were able to hit the ground running with a solid brief on what he was looking for.

I’ve used 2nd Floor for various projects – static sites, web apps, ecommerce – over several years and am always impressed by Chris’ approach, his talent and his tenacity to ensure he delivers pixel perfect designs and up-to-date perfectly written code. My first stop is always the 2nd Floor.
Adam Wood, Co-founder, The Gin Parlour

The project involved web design and build, creating a range of illustrations to be used across social media, integration with a bespoke eCommerce software that Adam was building out specifically for The Gin Parlour and Newsletter designs for anyone who signs up to The Gin Parlour Newsletter.

We worked with Adam to ascertain the most important deliverables for the project. Adam wanted to create a buzz around social media. Utilising Instagram, Facebook and Twitter, Adam wanted to convey a clear message on when The Gin Parlour would be up and running.

We came up with the idea of a gin glass filling with gin. The closer we got to the launch date, the more the gin glass filled.


Off the back of the design of the social media assets, we created more illustrations to explain various ingredients and also advertise different products on the homepage’s rolling banner.


Once the visual style was set and the colour palette agreed, we set to work on the visual design for the website.

With the initial designs coming together nicely we created a holding page for Adam to release online whilst we continued designing the rest of the website.


When we had the look and feel established we began prototyping the code and building out the rest of the templates for Adam to test and start integrating via his eCommerce solution.

Homepage design


We worked closely with Adam via source control to ensure he was always working from the latest version of the code.

Once the prototypes were up and running we were quickly able to refactor and recode these into final code for Adam to layer over the eCommerce front and back end.

The end result is a simple, but elegant website and brand that is continuing to grow online.




The Gin Parlour has very recently become a winner of the much-coveted Theo Paphitis Small Business Sunday.

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