The Club with Shaa Wasmund MBE

Shaa Wasmund is an entrepreneur, public speaker and the author of a number of #1 bestselling books including ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. Shaa was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.

We began working with Shaa and her team towards the end of 2017. Our first project was to rebrand one of her flagship products “The Club” and redesign and build the website.

“Working with Chris has been a breath of fresh air. I’ll be honest, I wasn’t sure he’d get the importance that I place on design at first, but when I saw his designs for The Club, I was blown away. It’s rare for someone to be able to understand your design perspective, have a strong grasp of technical functionality AND deliver on time. That’s why I recommend Chris without reservation.”Shaa Wasmund MBE

“The Club” is an exclusive membership site where Shaa’s members are able to access a wealth of content, curated by Shaa.

There are Weekly Tutorials based on the month’s topics, an archive of content in The Library, monthly Facebook Lives with Shaa and a Guest Expert Speaker. Members can also access live online coaching sessions and a private Facebook Group for live Q&A sessions.

Screenshot of The Club

The key drivers for the new website were that it had to look super-smart, work super-quickly and be easy both for a member browsing the content but also from a content loading perspective.

The old website was built with WordPress using Memberium, with InfusionSoft integration. The new iteration of The Club had to work seamlessly with all members accessing the new website without any issues or interuption.

The Club logo

We custom built the whole website for a bespoke experience. The member dashboard pulls in all of the latest content, along with curated top picks. The guest speaker panel allows members to add the speaker to their calendar straight from the dashboard. The Dashboard even has a scheduler built in, which changes the panel content when Shaa has scheduled a Facebook Live.

The Club Live Panel

The end result is a website that looks slick and loads 85% more quickly than it’s predecessor. The project was a resounding success with Shaa’s members too!

Montage of screenshots from The Club

Although “The Club” is a members only website, you can find out more about it at

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