Dawn was recommended to us by one of our past clients, Shaa Wasmund MBE.
Dawn came to us with a very busy eCommerce website, running on WooCommerce and WordPress which was in need of a lot of love and attention. Specialising in online and in-person events, courses, accreditations and certifications it was important that information was clear and readily available with a strong focus on user experience.
The whole website needed stripping down, optimising and re-inventing. With over 100 pages, 100 blog posts and around 40 products Dawn and her team needed a site that was built to last but had ultimate flexibility, whilst still retaining all the WooCommerce orders and user accounts from the previous site.
With the vibrant branding already done we got to work on designing the site, creating bespoke WooCommerce integration with our chosen page builder (Beaver Builder) so that pricing elements, add to cart functionality and recommended products could be dropped in. This made it easy to create unique sales pages for each product whether it was a course, in person event, qualification or physical products like books and hoodies.
The most important aspect of the project was a redesigned user experience allowing website visitors the opportunity to pick their courses with a bespoke course picker.
Not only did we create a much better user experience for customers, we also increased database and page speed by 200% compared to the previous website.